#ThisISBLISS - tiktok challenge - Clear genius product launch
AGENCY: MOVERS+SHAKERS
Client: Bliss
We partnered with Bliss to launch their Clear Genius product line with a big viral splash.
With the help of the #ThisIsBliss TikTok challenge (their largest social activation to date), Clear Genius is now Bliss’ #1 SKU!
BRAND CHALLENGE
For this major product launch, Bliss wanted to make a splash and reach a young audience. They engaged Movers+Shakers to tap into the minds of Gen Z, and spur a tidal wave of virality.
CREATIVE SOLUTION
Bliss helps people clear through stresses to find their unapologetic happiness. So we designed #ThisIsBliss to show just that. TikTokers loved sharing things that caused self-doubt, and pushing them away in time with our original music. People made over a million videos to join the challenge, amassing 6 billion views, and propelling Clear Genius to become Bliss’ #1 selling SKU.
RESULTS
1MM+ User Generated Videos
+5 Points Brand Awareness
6B+ Views
SAMPLE VIDEOS
Watch all the #ThisIsBliss challenge videos on the TikTok #ThisIsBliss page!