#TANOLOGISTTAN - TikTok INFLUENCER CAMPAIGN
AGENCY: MOVERS+SHAKERS
Client: TANOLOGIST
We partnered with Tanologist to promote their Face + Body Drops with a viral influencer campaign.
Our TikTok-first approach made product fly off the shelves!
BRAND CHALLENGE
Tanologist delivers amazing results. But being a UK brand, they have low awareness in the US market. Most self-tanners on the market are darker in color, but Tanologist drops are clear - no orange streaks, no odors. Because of this, Tanologist recognized that most people might not understand or know how to use the product either.
CREATIVE SOLUTION
To raise awareness of Tanologist’s self-tanning drops, we launched a TikTok influencer campaign backed by paid media.
The campaign featured two creative concepts rooted in authentic TikTok storytelling styles. We even created a catchy original song!
The TikTok community was so excited and inspired, Tanologist products flew off the shelves. The Face + Body Drops quickly sold out completely at Ulta and on Tanologist’s own website.
RESULTS
70M+ Impressions
15.43% CTR
Products Sold Out @ Ulta & Tanologist
INFLUENCER VIDEO EXAMPLES